Sin City Poster

The poster very strongly uses a strong distinction between dim and bright lighting. This could give many different connotations to the poster. The constant use of the black/dark in the poster gives the poster a mysterious and frightening feel and could help get the audience intrigued. Also,as we can see the poster is dark,which makes the title stand out as it is red and bold. This could have been done for many reasons; red can symbolize danger,death and blood.

The characters are standing in the rain which echo’s into what we see also its dark which indicates something mysterious happening. In addition, the light reflects off the rain and helps show more of a contrast between light and dark.

From the poster you can tell that the film has a male protagonist; a male is standing at the front of a group of people, which indicates he is the 'leader' and the main character. The shot they have chosen makes the male character at the front look tall and powerful, this makes him look different from the other characters in the picture. Also, the male character has his eyes shut which makes him look unemotional and cold.

Weapons are also present in the poster which immediately indicates violence and action. The male characters have guns in the poster which suggests they are the protagonists and are the more controlling and leading characters in the film. This also helps attract their target audience. The awareness of guns in the poster may indicate action to the audience, which some people might like, therefore will see the film.

The characters are all wearing black; this is worn by mysterious fighting people, which represents death, power and secrecy. This attracts audiences who are interested in action films. The poster looks very effective and interesting because they have used a lot of red and black. I think there is a sense of brand identity with the film.
Finally, the film is aimed at young adults, as the ages of the characters are similar to the target audience and it’s aimed at both genders.

In general, I think the poster is successful and has been promoted extremely well since it gives us an idea of what the film will be about, it shows that the film is a thriller and that it contains action, violence and maybe crime. Moreover, it attracts the audience to watch the film and to see if the film is as effective as the poster.

There is a strong coherent style to the poster with the film and trailer. This is because they were all filmed at night as well as in black in white. This gives a clear link between the poster and the film and helps the audience recognise that they are both of the same product. By reviewing all the posters of the film, I also recognised the similarity of the use of the red title, the rain, the night time and the low angle shots of the characters. The poster has also used conventions successfully through the use of symbolism and composition of the poster.