Brand Identity

Brand identity is what the owner wants to communicate to his potential consumers. Over time the brand identity may evolve gaining new attributes from consumer perspective. Effective brand names build a connection between the brand personality as it is perceived by the target audience and the actual product.

The reason why brand identity is important to us is because we want our potential consumers to recognise the uniqueness of our products. This is only possible when a coherent style and themes are kept throughout the process of making a film.

The way in which we are going to display our brand identity is by keeping a coherent style, by following certain rules such as, keeping the font the same style and using the same colour scheme throughout all of the media texts such as moving image, print based and our logo.

Our brand identity's main theme is to show the most iconic places of London in every product made for our film like the magazine, the poster campaign and the trailer. We show the unglamorous side of London glossed over by tourism and consumerism. Some of our scenes were shot in gritty places such as subways, alleyways in White Chapel, ect. This choice of brand identity was chosen deliberately to show the side of London that most tourists do not get to see. We kept that side of 'mysterious London' in our posters where we placed eyes at the tops of the poster and added effects to dim the lighting of the locations.

We have done this by using the same font on the titles of the film trailer as well as the writing on the posters and the magazine cover. The colours used in the ancillary tasks such as the red, black and the overall dullness of all the posters and the magazine is coherent to the dim lighting used throughout the trailer itself. This is all so that our products can become recognisable from far, to all audiences.