The Prestige Trailer

We are introduced to 'The Prestige' by a close-up of a gun held by a woman. After this shot we see the first magic trick as pointed out by one of the characters... " Magic..!" This instantly gives an insight to the audience that the film revolves around magic.

The colours of the props used in the film are very attractive as they are dark and bold colours like the royal red curtain. Those colours go with the style and plot of the film very well as magicians alwayz tend to use dark, bold colours!
The lighting used throughout the film tends to be dark. Darkness indicates something 'dim' is happening throughout the film that the audience will most probably find out about towards the end of the film which throughout makes the audience wanting to watch it all. This makes the audience more curious on finding out what it happening.

The non-diegetic sound of thunder is used to present finality and importance. The non-diegetic music is used in the background almost throughout the whole trailer. Eventhough it is not loud in every shot it is however used effectively to signify danger and suspense.

The voicer-over is also used productively along with the music to raise tension. The sounds of the reactions made by the audience watching the magic in the film is used well as it could reflect on how the actual audience of the film are reacting.
Towards the end of the film the music gets louder as well as the pace of the moving shots.

The characters of the film are introuduced throughout the trailer in different shots, each presenting their own magic trick or something similar on stage. This informs the audience of what each characters role is in the film.
The voice-over used in the film gives the audience more information of what they're seeing in the trailer. The way the film starts very slowly and without any music and then the pace of the film increases and the music gets louder also makes people want more of the film and is also conventional.
The titles of the trailer keep transforming like a magic trick. This gives a good connection to the story of the film as well as its brand identity.

There is no final shot to the film but a rapid montage is used at the end. This is conventional as most thriller trailers must contain fast editing shots along with fast paced music. This adds more effect to certain 'thriller' situations. This is one of the conventions that almost all thriller film trailers must follow in order to succeed. Another element of' 'The Prestige' that is successful is the dark colours they use. This is used with props, costumes and lighting. Dark lighting is also a crucial convention of thriller trailer. It adds a mystery to what is happening and makes the audience think something is hidden or is going to unveil unexpectedly. Overall, this film trailer does follow most conventions successfully.