King Kong Mag. Cover

The main image on the front cover is a long shot, presented very realistically. There are hardly any signs of post-production that make the image look superficial. The cover could have been made like this to reflect on the dramatic story of the film and to make it look as realistic as possible.
The image used not meant to have an edge or any movement to it. It looks very straight forward and gives a sense of realism. There is a big title for the film which stands out on the cover with other subtitles of other films and articles. There is a direct address however, no use of alliteration or play-on-words.

The title of the magazine is very bold and large in size which can link to King Kong as he is also of those same characteristics.
All the other subtitles are of the same font and colour but not size.
The composition of the magazine as a whole is very steady and settled as there are no flashes or any other picutres/objects on the cover apart from the main image and the subtitles.
This is in keeping with the genre of the film. Because conventionally the covers of magazines alwayz make a link to the film and make this obvious. This magazine cover does this very well.

The clour scheme of the magazine cover is yellow, white, gray and a bit of red. The placing of the subtitles are organised and easy to read and look at. The style of the magazine is clean cut! It is straight forward without any chaotic titles or flashes.

It is hard to see the brand identity of the film with other of its products as the poster of the film and other covers of magazines have King Kong on them while this one doesn't.

I think this magazine follows conventions of a magazine cover really well as it it has all the aspects of it laid on the page.

Public Enemies Mag. Cover

The main image on the front cover is the main character in the film, which is Jhonny Depp. The image is not a photoshoot. It looks as if it was taken while shooting the actual film. The main character is standing with a weapon in his hand. Post-production work is notices through the smoke that surrounds the image at the bottom. The smoke looks as if it has outlined his image at the bottom where the other secondary images are. This could have been used to draw all eyes on the main image and not make it link to any of the other images. The title of the film is placed at the centre of the page in a big bold font. Alliteration is used in a sentence above the title of the film; "Jhonny Depp steals summer".

The font of the title is the normal Empire magazine title it has not beel altered to suit the the style of the film eventhough the colour matches the style of the film very well. The colours; black , red and white are used on the front cover. They are dark, bold colours that draw the reader's attention. The font is the same for all sub-titles of other films and articles but only changes for the title of the main article. This could be because that specific cover is made to promote one film only and that is Public Enemies. If the font used for that title was the same for the others it would not have been as attractive. Also the colour of the other titles of films are red but the Public Enemies is gray this could have been used for the same reason of promotion. The position of the title of the film as well as the image are very centered on the cover of the magazine. All the other sub-titles as well as the magazine title are placed behind the main image. This is could surely be used to drag the reader's attention to the centre of the page whre the main article of the magazine is placed. The colours and fonts used are all keeping with the genre of the magazine.

The main colour scheme of the magazine is red, black and white. The cover does use many graphics for example: there is a splash on the cover as wellmany boxes around sub-titles and headings. Everything on the page is bordered excpet for the main image and title. This could be to take them away from the main image so that they do not collide.

There is a sense of identity with the film in terms of colour, style and genre of the film and magazine. The poster and film contain same colour and style as the cover of the magazine.

The Dark Knight Mag. Cover

The main image on the cover of the magazine is of Batman. We see a close-up of his face. The post production work is the false lighting on the sides of his face. It could have been used to draw the reader's attention to the character's face only. Another post production work used is around the title. It has blurred or outlined the edges of it. This could well be an effect to grab the audience's attention. The main features of his face draw your attention instantly especially the fact that there is no writing on his face, only the rest of his head.

The image is very steady with a big title of the magazine at the top of the image and then the title of the film and under it is play-on-words sentence; "BATMAN VS. THE JOKER - SUMMER JUST GOT SERIOUS". This has been altered from a famous quote used often in the film which is "why so serious?"

The colour of the title is altered to suit the brand identity of the film. The colours used black, navy blue and a bit of white. As all of these are dark colours they follow a coherent style which is used in the film and all the posters of the film. Non of the titles used are anchored and no splashes are used. I think that was made to match the main image as it is very even and balanced. There are very few sub-titles used and again they are solid, not anchored and are not placed everywhere on the page. The same font and colours are used for all titles and sub-titles. The only part that changes is the size. But this is obviously used to differentiate between the big titles and the sub-titles. The effect this has on the overall composition of the front cover is that it makes it appealing and easy to read. This specific magazine cover is branded to a special copy of the magazine promoting the new film. It can be said that it is a "one off"! Because usually Empire's covers contain more on them. However, the way everything is layed out does keep with the genre of the magazine.

The colours used on the cover are dark and that is meant to reflect on the title of the film "The Dark Knight" but it is also coherent to the colours and lighting used in the film and the posters of it. The style of the magazine has been altered to suit the genre and style of the film. however, it hasn't been altered to an extreme level that it makes it harder to familiarise with the actual magazine. The front cover does not use lots of graphics. There are no other images of other films on the cover, only sub-titles are used. This makes the cover look serious and important. Again, 'serious' can link back to that famous quote.

There is deffinitely a sense of brand identity with the film. The colours, the character and the costume all makes the cover link to the actual film as it follows the same cohearent style.

The Dark Knight Poster

When we first looking at the poster we can the see the conventions it contains. The slogan of the film is "Welcome to a world without rules." This is placed at the top of the poster. On top of the building which is burning down. This is linked together. a world without rules means anything can happen in it. The only character shown in the poster is the main character. He is standing alone. The image is a low-angle shot looking up to the character. This suggests power and strength.

The setting where the poster is set is on the street at night. This could also link back to title of the film which dark and mysterious. The main character was chosen to be on the poster to represent the film. The poster gives us an idea of what the film could contain and also informs us the genre of the film. The slogan is the only thing at the top of the poster. The title of the film is placed under the actor's names. They are both placed under where the character is standing. The only lighting used is placed on the characters face and body. This is so that he draws the audience's attention.

The colours of the titles and the subtitles used are also dark; black, navy blue and red. It is an animated image. This makes the poster look attractive because the animation gives the poster a sense of movement or action rather than it being just still. The way the main character is placed in the middle of the poster with a low-angle shot wearing his costume makes him look important and heroic. So his position in the poster symbolises power and importance.

The colours of the font and image, the lighting and the setting are all dark. This suggests curiosity It raises a level of intrigue and suspicion as to what is happening in the poster. The main thing that promotes the poster is the famous costume of Batman. He promotes the film successfully as he is a well known character by all generations.

Sin City Poster

The poster very strongly uses a strong distinction between dim and bright lighting. This could give many different connotations to the poster. The constant use of the black/dark in the poster gives the poster a mysterious and frightening feel and could help get the audience intrigued. Also,as we can see the poster is dark,which makes the title stand out as it is red and bold. This could have been done for many reasons; red can symbolize danger,death and blood.

The characters are standing in the rain which echo’s into what we see also its dark which indicates something mysterious happening. In addition, the light reflects off the rain and helps show more of a contrast between light and dark.

From the poster you can tell that the film has a male protagonist; a male is standing at the front of a group of people, which indicates he is the 'leader' and the main character. The shot they have chosen makes the male character at the front look tall and powerful, this makes him look different from the other characters in the picture. Also, the male character has his eyes shut which makes him look unemotional and cold.

Weapons are also present in the poster which immediately indicates violence and action. The male characters have guns in the poster which suggests they are the protagonists and are the more controlling and leading characters in the film. This also helps attract their target audience. The awareness of guns in the poster may indicate action to the audience, which some people might like, therefore will see the film.

The characters are all wearing black; this is worn by mysterious fighting people, which represents death, power and secrecy. This attracts audiences who are interested in action films. The poster looks very effective and interesting because they have used a lot of red and black. I think there is a sense of brand identity with the film.
Finally, the film is aimed at young adults, as the ages of the characters are similar to the target audience and it’s aimed at both genders.

In general, I think the poster is successful and has been promoted extremely well since it gives us an idea of what the film will be about, it shows that the film is a thriller and that it contains action, violence and maybe crime. Moreover, it attracts the audience to watch the film and to see if the film is as effective as the poster.

There is a strong coherent style to the poster with the film and trailer. This is because they were all filmed at night as well as in black in white. This gives a clear link between the poster and the film and helps the audience recognise that they are both of the same product. By reviewing all the posters of the film, I also recognised the similarity of the use of the red title, the rain, the night time and the low angle shots of the characters. The poster has also used conventions successfully through the use of symbolism and composition of the poster.

Inglorious Basterds Poster

The film poster of Inglorious Basterds is composed by one main image at the centre of the poster of a baseball bat which could be seen as phallic symbolism, with an army helmet hanging of the edge of the bat which has the a Nazi sign on it. This is suggesting that the bat belongs to the Americans, it is interpreted as belonging to the them because the baseball game is mainly of American. Therefore, the blood on the bat and the helmet hanging down of it could be referring to the fact that Americans have defeated the Nazis. There is a slogan placed at the top of the main image which says 'Once upon a time in Nazi occupied France...' The ellipses at the end of the sentence follows on to the main image which shows the way they are making a joke of the Nazis. This could be referring to the power that the Americans have compared to the Nazis. Other writing included on the poster of the film is the title of the film the year which it will be released and the director of the film.

The eyes of a person instantly drawn to the main image placed in the centre of the poster. This is because the poster only contains one big image which is deliberately placed so it can catch people's attention. The Nazi sign on the helmet implies that the film might be of a war genre and the baseball bat with blood on it suggests that the film will contain a lot of violence. The poster is mostly colourless, there is a use of very dull colours with the addition of red. This could have been used to imply that the film will contains a lot of killing and fighting. The main image is a photo image, which has been graphically enhanced and placed on a grey cloudy background.This may suggest that the director wants everyone to focus their attention on the main image. The title is also misspelt which shows the comical side to this poster, this is reinforced by the tag line of the film ‘Once upon a time in Nazi occupied France’. The beginning of the tag line starts with ‘Once upon a time’, this is similar to how a fairytale starts. This suggest that the film might have some styles of a fairytale. The main image could suggest that this film is mainly aimed at male audiences.

The modern representation of the baseball bat is that its a weapon mainly used by gangs. The image suggests that it is of phallic symbolism because the baseball bat can connote an erect penis with the helmet hanging off it. The whole image is like it is of rape. This image definitely does impose a level of intrigue to the audience due to the interesting and various symbols and interpretations it gives out.

Looking at the other poster campaigns of the film and magazine covers with the addition of the trailer of the film itself, there is a huge significance of brand identity. The style of the poster is exactly the same in all the posters. The dullness, the redness, the violence, etc. This adds to the uniqueness of the film and help the audience recognise the products and the link between them. I generally think that the film is promoted to a high standard. The use of connotations or symbolism is successful and adds humour to the posters. The poster has also been successful in using the right conventions and subverting some conventions such as the deliberate spelling mistake, 'basterd'.

Cloverfield trailer

The trailer starts of with a man walking into his surprise party, their is a person in the film who is recording video clips of the people in the party, characters in the movie start talking about a man called Rob, this make the audience want to watch more and focus to try and figure out why this man Rob is so important. All of a sudden their is a disturbing noise and the screen starts shaking and it almost starts to look like its a documentary, then the screen fades to black but a font appears with non-diagetic sound saying "something has found us". This particular scene which turns from people having fun to people running around and screaming to save their lives makes the audience very anxious to find out what is happening.

Almost the whole trailer is filmed with a point of view shot, so this make the film very unclear but very realistic. We see shots of buildings blowing up and a women saying "what is that?" this makes the audience very eager to find out what is happening and further more, it makes the audience confused because they hear sounds that are unpredictable and that nobody knows where or who they are coming from.

Then we see a lot of whip pan shots which is also very unclear and make the viewer very nervous and fearful of what they are about to see. We also see very small scenes, one of them which a soilder says "what ever it is, its winning" so we can see that the trailer is very unrevealing throughout.

Throughout the trailer the speed of the trailer speeds up, the diagetic and non-diagetic sounds become louder and the trailer also speeds up. There is a variety of many different scenes, which are mainly people running and being scared, this gives the impression that their is some sort of creature out their which is unstoppable. This makes the audience are very drawn into the trailer and would want to watch the film just too see what the creature looks like.

The location used is mostly on the street, the camera concentrates on the explosion and then we see a quick pan to the people on the street trying to save their lives by running away from what they do not know is happening. These shots are used to show us the reaction of the people on the street. They are viewed differently to give that realistic feel by using a point of view shot as well as a hand-held camera to give a very real view of what is happening. These techniques were used even at the birthday party before the explosions have taken place.

As the director was filming to make everything look so real, the lighting used was very natural however, it was all at night, so it was dark and that did make the action even more horrifying.

Overall, this trailer is conventional but in many different ways. I think that the use of the different shots and camera movements and techniques adds more realism to the film and makes it more interesting. It also makes it conventional as a thriller film as it also uses the right music to go with each situation and camera shot movements. The dark lighting and the night shots are also successful in adding mysteriousness and horror to the film which again makes it conventional.

The Game Trailer

The main character is introduced in his office with the addition of him driving a posh car, which immediately tells the audience that he is of a high status.

The way we are introduced to the main character signifies that something creepy is happening or is bound to happen. This is because there are more than one fade to black shots and the continuous silence.

The lighting used almost thorughout the whole film is very dark. This adds suspense to the film as well as a bit of horror. The darkness signifies that something unclear is happening. This draws to the audience's attention and makes them wanting to keep watching.

The echoes used many times throughout the film reflect on what the actual characters say in the trailer make it seem like a puzzle plot. The echo adds to the importance of what they are saying as if they are clues to solve the puzzle, the echoes also makes the audience think.

There is no clear voice-over but things being said by the characters are used like voice-overs and are also echoed, again giving a sense of mysteriousness.

We are introduced to the characters through what they say and that is how we are then introduced to the narrative. What we hear and what we see is combined together. This makes the film seem like a puzzle and we are given hints for us to solve the puzzle, this links back to the title of the film itself.
The trailer leaves a lot of questionss unanswered. This makes the audience want to watch more to solve the puzzle of the film.

Towards the end of the trailer, the pace increases rapidly. This leaves more questions unanswered and so this is how the trailer promotes the film. It leaves the audience curious.

The final shot of the trailer is a cliff hanger. The main character is drowning in his car and we don't know if he will survive or die! As the chracter is drowning he says, "it's only a game." Before this shot we heard a voice over of a man saying, "they make your life fun" this quote was said at the beginning of the trailer and was repeated at the end with an echo. The quote is also connected to what the character is saying while drowning. However, the audience can only find out how if the they watch the whole film.

The convention which makes this film very appealing is the way the whole story turns out to be a 'game' in the end. Which leads to the second convention being this not revealing in the trailer otherwise, the film would not succeed. Like every other thriller film trailer, this one follows the fast and slow paced music with the addition of fast paced edited shots. Overall, this trailer does follow thriller conventions.

Eagle Eye Trailer

The opening scene of the trailer Eagle Eye starts off by one of the main characters making a serious statement 'You got to make a choice fellas, who you gonna be, boys or men'. This instantly draws in the attention of the audience as it used at the beginning deliberately because it is strongly linked to the choices that have to be made by the main characters in film. The lighting is dark which suggests that something mysterious might be happening.There is a lot of tension within the opening scene, the non-diagetic sound makes the scene even more serious. The fade to black editing also adds to the tension because it shows the audience the facial expression of the characters. The music then drops and it shows us that they are playing cards. This adds humour to the opening scene and shows you that a lot of the scenes from the film could be unexpected.

Another key shot in the trailer is when the main character opens the door to his house. The camera shot is a CCTV shot of him coming into the house. This shows him at a weak position due to the high angle shot. The diagetic sound of the character breathing heavily shows the audience that he is scared and nervous. The narrative of a women speaking to the main character is introduced to the film this shows us the directness of her speech 'You must flee the premises', the voice almost sounds robotic. This gets the audience thinking who is this women and how does she know whats coming. Also the narrative of the FBI is also introduced this also shows us the directness of their speech 'get down'. The pace of the trailer increases and decreases then increases again this keeps the audience drawn in. The trailer uses a lot of fade to black editing this shows the audience the multiple narratives and makes the audience more easy to think that there is a shift in time, this is mainly used to put in a lot of information and emotion in a very short space of time.

The trailer also introduces to us another main character. We see that the female character receives the a phone from the same person who called the other main character. This scene shows us the female characters son on the T.V. We hear the character breathing heavily. This shows us that she is scared and nervous and does not know what to expect. The overall feel of the film from the trailer makes the audience seem confused because they don't know what is happening and who is doing all this. The main dialogue in the trailer is the robotic voice of the women giving the main characters instructions on what to do next. The sound of explosions and the sirens of the police all add tension and suspence to the trailer. This leaves the audience wanting more. The important key events of the film are shown, this helps draw the audience in. The main moments of tension in the trailer is when the male character enters his house and sees all these things in his house. Another moment of tension in the trailer is when the female character sees her son on T.V and she is scared. This all leaves the audience wanting answers for their questions, they want to see whose controlling the main characters and what happens to them.

The key aspects of the trailer that promotes the film is the fact that a well established actor is used in the film and the special effects; explosion and fighting. Towards the end of the trailer the music gets louder and faster this is also same for the pace of the film. A lot of information is given to the audience at the end of the film in very fast paced shots. This mainly adds suspence. There is a cliffhanger at the end of the trailer, this shows the audience a lorry coming towards the male character. This tells us that we don't know if he survives and keeps the audience wanting more. The trailer leaves you at the edge of your seat and makes you want to watch the film. The final shot of the trailer shows the title of the film 'Eagle Eye'. The font of the title looks robotic and this links back to the robotic voice of the women.

The conventions Eagle Eye uses add success to the film as it makes it fit into a thriller genre really well. For example the dark lighting and the shots filmed at night time is a convention that Eagle Eye follows very well. It adds to the thriller scenes and adds a bit of horror which makes it seem more real. Another example is the combination of fast and slow paced music used appropriately to suit the mood of each character in a specific situation, whether it's when they are on their own thinking or trying to escape something or some. Finally a convention that this film trailer follows is the lead role being a male. This also meets the audience's expectations.

The Prestige Trailer

We are introduced to 'The Prestige' by a close-up of a gun held by a woman. After this shot we see the first magic trick as pointed out by one of the characters... " Magic..!" This instantly gives an insight to the audience that the film revolves around magic.

The colours of the props used in the film are very attractive as they are dark and bold colours like the royal red curtain. Those colours go with the style and plot of the film very well as magicians alwayz tend to use dark, bold colours!
The lighting used throughout the film tends to be dark. Darkness indicates something 'dim' is happening throughout the film that the audience will most probably find out about towards the end of the film which throughout makes the audience wanting to watch it all. This makes the audience more curious on finding out what it happening.

The non-diegetic sound of thunder is used to present finality and importance. The non-diegetic music is used in the background almost throughout the whole trailer. Eventhough it is not loud in every shot it is however used effectively to signify danger and suspense.

The voicer-over is also used productively along with the music to raise tension. The sounds of the reactions made by the audience watching the magic in the film is used well as it could reflect on how the actual audience of the film are reacting.
Towards the end of the film the music gets louder as well as the pace of the moving shots.

The characters of the film are introuduced throughout the trailer in different shots, each presenting their own magic trick or something similar on stage. This informs the audience of what each characters role is in the film.
The voice-over used in the film gives the audience more information of what they're seeing in the trailer. The way the film starts very slowly and without any music and then the pace of the film increases and the music gets louder also makes people want more of the film and is also conventional.
The titles of the trailer keep transforming like a magic trick. This gives a good connection to the story of the film as well as its brand identity.

There is no final shot to the film but a rapid montage is used at the end. This is conventional as most thriller trailers must contain fast editing shots along with fast paced music. This adds more effect to certain 'thriller' situations. This is one of the conventions that almost all thriller film trailers must follow in order to succeed. Another element of' 'The Prestige' that is successful is the dark colours they use. This is used with props, costumes and lighting. Dark lighting is also a crucial convention of thriller trailer. It adds a mystery to what is happening and makes the audience think something is hidden or is going to unveil unexpectedly. Overall, this film trailer does follow most conventions successfully.

The Panic Room Trailer

The trailer starts off with the introduction of the main characters. This is so the audience are let in to their lives and the main reason behind them getting to the house which has 'The Panic Room'.

The first couple of shots of the trailer are used to establish the location of the film, so the audience are instantly informed where it has been set.

The elements used throughout the trailer make it a very conventional thriller. The way the characters are introduced very quietly and slowly. The fade to black shots at the beginning also add to the mysteriousness of the thriller. The pace of the trailer then starts speeding after the main issue of the film 'The Panic Room' is discovered. The thriller music then starts in the background and everything in the trailer starts becoming faster. This is how it puts people on the edge of their seats.

The voices used in the film are almost in a whispering tone, this gives the trailer more of a horrifying feel. That along with the continuous use of dim lighting adds more of a creepiness to the film and leaves the audience almost waiting for something bad to happen.

The editing techniques used throughout the trailer also adheres to the conventions of a thriller film. The fast pace shots used towards the ending of the trailer finish with a slow motion shot which again leaves the audience on the edge of their seat as they want the innocent characters to escape from what they are running from. Additionally, the cliffhanger used at the end leaves the audience wanting to see more.

The way the film is mainly set in a house and then that specific room is very conventional. As thriller/horror films always want to give the audience the feeling that they are trapped in one place and it will not be easy to get out of it safely. So overall, I think this trailer successfully adheres to most of thriller film conventions.

Brand Identity

Brand identity is what the owner wants to communicate to his potential consumers. Over time the brand identity may evolve gaining new attributes from consumer perspective. Effective brand names build a connection between the brand personality as it is perceived by the target audience and the actual product.

The reason why brand identity is important to us is because we want our potential consumers to recognise the uniqueness of our products. This is only possible when a coherent style and themes are kept throughout the process of making a film.

The way in which we are going to display our brand identity is by keeping a coherent style, by following certain rules such as, keeping the font the same style and using the same colour scheme throughout all of the media texts such as moving image, print based and our logo.

Our brand identity's main theme is to show the most iconic places of London in every product made for our film like the magazine, the poster campaign and the trailer. We show the unglamorous side of London glossed over by tourism and consumerism. Some of our scenes were shot in gritty places such as subways, alleyways in White Chapel, ect. This choice of brand identity was chosen deliberately to show the side of London that most tourists do not get to see. We kept that side of 'mysterious London' in our posters where we placed eyes at the tops of the poster and added effects to dim the lighting of the locations.

We have done this by using the same font on the titles of the film trailer as well as the writing on the posters and the magazine cover. The colours used in the ancillary tasks such as the red, black and the overall dullness of all the posters and the magazine is coherent to the dim lighting used throughout the trailer itself. This is all so that our products can become recognisable from far, to all audiences.