The main character is introduced in his office with the addition of him driving a posh car, which immediately tells the audience that he is of a high status.
The way we are introduced to the main character signifies that something creepy is happening or is bound to happen. This is because there are more than one fade to black shots and the continuous silence.
The lighting used almost thorughout the whole film is very dark. This adds suspense to the film as well as a bit of horror. The darkness signifies that something unclear is happening. This draws to the audience's attention and makes them wanting to keep watching.
The echoes used many times throughout the film reflect on what the actual characters say in the trailer make it seem like a puzzle plot. The echo adds to the importance of what they are saying as if they are clues to solve the puzzle, the echoes also makes the audience think.
There is no clear voice-over but things being said by the characters are used like voice-overs and are also echoed, again giving a sense of mysteriousness.
We are introduced to the characters through what they say and that is how we are then introduced to the narrative. What we hear and what we see is combined together. This makes the film seem like a puzzle and we are given hints for us to solve the puzzle, this links back to the title of the film itself.
The trailer leaves a lot of questionss unanswered. This makes the audience want to watch more to solve the puzzle of the film.
Towards the end of the trailer, the pace increases rapidly. This leaves more questions unanswered and so this is how the trailer promotes the film. It leaves the audience curious.
The final shot of the trailer is a cliff hanger. The main character is drowning in his car and we don't know if he will survive or die! As the chracter is drowning he says, "it's only a game." Before this shot we heard a voice over of a man saying, "they make your life fun" this quote was said at the beginning of the trailer and was repeated at the end with an echo. The quote is also connected to what the character is saying while drowning. However, the audience can only find out how if the they watch the whole film.
The convention which makes this film very appealing is the way the whole story turns out to be a 'game' in the end. Which leads to the second convention being this not revealing in the trailer otherwise, the film would not succeed. Like every other thriller film trailer, this one follows the fast and slow paced music with the addition of fast paced edited shots. Overall, this trailer does follow thriller conventions.
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