Tuesday, 29 September 2009

The Dark Knight Mag. Cover


The main image on the cover of the magazine is of Batman. We see a close-up of his face. The post production work is the false lighting on the sides of his face. It could have been used to draw the reader's attention to the character's face only. Another post production work used is around the title. It has blurred or outlined the edges of it. This could well be an effect to grab the audience's attention. The main features of his face draw your attention instantly especially the fact that there is no writing on his face, only the rest of his head.

The image is very steady with a big title of the magazine at the top of the image and then the title of the film and under it is play-on-words sentence; "BATMAN VS. THE JOKER - SUMMER JUST GOT SERIOUS". This has been altered from a famous quote used often in the film which is "why so serious?"

The colour of the title is altered to suit the brand identity of the film. The colours used black, navy blue and a bit of white. As all of these are dark colours they follow a coherent style which is used in the film and all the posters of the film. Non of the titles used are anchored and no splashes are used. I think that was made to match the main image as it is very even and balanced. There are very few sub-titles used and again they are solid, not anchored and are not placed everywhere on the page. The same font and colours are used for all titles and sub-titles. The only part that changes is the size. But this is obviously used to differentiate between the big titles and the sub-titles. The effect this has on the overall composition of the front cover is that it makes it appealing and easy to read. This specific magazine cover is branded to a special copy of the magazine promoting the new film. It can be said that it is a "one off"! Because usually Empire's covers contain more on them. However, the way everything is layed out does keep with the genre of the magazine.

The colours used on the cover are dark and that is meant to reflect on the title of the film "The Dark Knight" but it is also coherent to the colours and lighting used in the film and the posters of it. The style of the magazine has been altered to suit the genre and style of the film. however, it hasn't been altered to an extreme level that it makes it harder to familiarise with the actual magazine. The front cover does not use lots of graphics. There are no other images of other films on the cover, only sub-titles are used. This makes the cover look serious and important. Again, 'serious' can link back to that famous quote.

There is deffinitely a sense of brand identity with the film. The colours, the character and the costume all makes the cover link to the actual film as it follows the same cohearent style.

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