Through the questionnaire we gave out to decide on our general target audience we found that the majority enjoys wearing casual clothes on a daily basis. So we decided to put our characters in costumes that the audience can relate to. For example, Rawan is dressed casually in jeans, a top and boots. This is something common that any other girl her age can dress up in. Similarly with the boys, they are both dressed in black jackets and trousers which again is something young people can relate to.
Another question for the audience was which genre of music they would rather hear in a trailer. There was a variety of answers like hip/hop and rock which we thought may not suit the genre of our film or the style of it. There was classic which we thought is idea we can take on as we can use classical music that raises tension.
We also asked where they would rather see a film located. Again, there were a variety of answers like the streets, a house, a school. As most answers were the streets we decided to go along with that idea also because is suits what happens throughout our film.
As we had an idea that our film will be of a combined genre we asked our audience whether they prefer thriller/horror or thriller/comedy. Most answers were horror/thriller and so that was what we thought would be more interesting.
From the first initial ideas of our film trailer we wanted it to be a British film that would be realised as one of the British films produced and made in the UK. In addition to this, through the questionnaire that our group produced we found that our target audience also would enjoy watching British film as they are rare in the film industry. Another reason they like watching British films is because they are familiar with the actors, the whole cast in general, the accent and the locations shown throughout the film.
We think that our film will be successful as it contains many of the things that our audience enjoy watching.
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