The way in which we are going to display our brand identity is by keeping a coherent style, by following certain rules such as, keeping the font the same style and using the same colour scheme throughout all of the media texts such as moving image, print based and our logo.
We have applied more than one element of our film to the rest of our production pieces, this is to help enhance our brand identity and make them easier to be identified by the audience. For example, the dark colours used in the trailer was added to all three posters and the magazine. This helped signify the relationship between them as they all look like they link together. Another aspect which helped familiarise all the products is the font. We specifically made sure that the same font is used in the trailer, magazine and posters.
The locations where we filmed our trailer were also similar to those in the poster and magazine. However, the ones in the ancillary tasks had to be mainly locations that are iconic of London which was one of the main aspects of our brand identity as it helps shows the glamorous side of London that is glossed over by tourism and consumerism, this contrasted with the gritty, working-class side of London that tourists do not usually see through main attractions.
As we have three different posters, we also tried to keep a coherent style within them. So the font was the same, the black & white and red writing was the same, the iconic places of London were also another thing the posters had in common. But we wanted to add something else that the film and the magazine did not have. The eyes added at the top of each poster signifies that someone is always watching, and that the main character is always being chased and watched by the criminals that would not leave her alone until they take away her life. We thought this worked well in connoting elements of plot of the trailer as well as keeping all three posters similar in a way.
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